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True Beauty Ventures

HQ · New York
WebsiteLinkedInUpdate entry

True Beauty Ventures is a specialist investor in breakout beauty, wellness and personal-care brands. It invests from pre-seed through Series B, typically writes $1 million to $5 million equity checks, and combines sector expertise with a hands-on, private-equity-style approach to brand building.

Stage focus
Pre-Seed / InceptionSeedSeries ASeries B
Lead / follow
Can Lead
Check size
$1m–$10m
Ownership target
7–10%
Specialization
Consumer
Generalist / Specialist

Specialist

Latest fund size

$75M Fund II

Latest fund vintage

2024

Investing team
  • Caroline Phipps, Senior AssociateCaroline PhippsSenior Associate
  • Caroline Weintraub, Vice PresidentCaroline WeintraubVice President
  • CNCristina NunezCo-Founder & General Partner
  • Maclean Liotta, Senior AssociateMaclean LiottaSenior Associate
  • RGRich GerstenCo-Founder & Managing Partner
How to reach them

info@truebeautyventures.com

Notable investments

K18, Kinship, Moon Juice, Maude, Crown Affair, Feals, Cay Skin, Caliray, Jupiter, Evolvetogether

Sources
truebeautyventures.com ↗truebeautyventures.com/pages/about ↗truebeautyventures.com/pages/team ↗news.crunchbase.com/venture/beauty-focused-fund-true-beauty-ventures-talks-42m-new-fund ↗upstartco-lab.org/wp-content/uploads/2026/04/FINAL-Upstart-Co-Lab_2025-ICES-Report_04-22-26.pdf ↗

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