Sonoma Brands Capital

Sonoma Brands Capital partners with growth-stage consumer companies to scale brands across physical and digital channels. They invest growth capital typically in consumer sectors such as food, beverage, beauty, personal care, wellness, and pet. The firm provides strategic support across sales, marketing, operations, distribution, digital strategy, and business intelligence and takes board-level participation. Investments range from five to thirty million dollars and are made through a growth equity framework. The firm operates as a private equity investor focused on building lasting consumer brands through partnerships with founders.