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Sonoma Brands Capital

HQ · California
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Sonoma Brands Capital is a growth-stage consumer private-equity investor focused on food and beverage, beauty, personal care and wellness, pet, home and lifestyle, and consumer services. It generally leads $5M–$30M investments, takes board-level participation, and helps brands expand retail distribution and digital engagement.

Stage focus
Series B
Lead / follow
Mostly Lead
Check size
$3M - $10M$10M - $30M
Ownership target
7-10%
Specialization
Consumer
Generalist / Specialist

Specialist

Investing team
  • Ben Jang, Senior PrincipalBen JangSenior Principal
  • John Wilson, Senior PrincipalJohn WilsonSenior Principal
  • Jon Sebastiani, Founder & Managing PartnerJon SebastianiFounder & Managing Partner
  • Kevin MurphyManaging Director
  • Shahir Amin, Managing DirectorShahir AminManaging Director
How to reach them

hello@sonomabrands.com

Notable investments

MERIT, Touchland, Milk Bar, Beekeeper's Naturals, Bachan's

Sources
sonomabrands.com ↗sonomabrands.com/investments ↗sonomabrands.com/team ↗

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Sonoma Brands Capital — early-stage investor profile | findfunding.vc