Plus Capital

PLUS Capital connects high-profile artists, athletes, and cultural leaders with investment opportunities and equity-based partnerships in growth-stage companies. The firm operates as a venture capital investment and advisory firm and is a Registered Investment Adviser (RIA), arranging direct investments, equity partnerships, and strategic counsel that leverage celebrities' influence. It targets emerging growth enterprise technology and consumer companies across health & wellness, the future of work, societal solutions, and the conscious consumer. Clients are celebrities and their teams, and the firm places those clients with venture-backed entrepreneurs to accelerate growth through capital or sweat equity. PLUS Capital is headquartered in Venice, California and maintains a presence in Austin, San Francisco, and New York.