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Viewpoint invests in producer-led markets - categories where trusted human experts such as insurance agents, financial advisors, real estate agents, and consultants own the customer relationship and drive demand. The firm backs platforms that aggregate these producers and monetize through transaction-based pricing and demand aggregation, making high-conviction, concentrated investments typically at Series B or later across financial services, professional services, and local small-business categories - not only insurance, wealth management, and real estate.
Primary stage
Hardware / software
B2B / B2C
Investment focus
Investment style
Specialist
Data last enriched
Aug 14, 2026
Investing team
- Drew AldrichFounder and Managing Partner
- Ori Ben YishaiPartner
- Ryan FrisbiePartner
- Ayman BabikirAssociate
- Joe GuastellaVenture Partner
- Sean SongVice President
How to reach them
Notable investments
Farther, Place, HealthSherpa, Nayya, Spark Advisors, Moxie, Tern, Connectiv, PolicyFly, Thinksurance