← back to database
Traction Capital is a hybrid venture capital and private equity firm based in Minneapolis, dedicated to fueling the growth of startups and small businesses in Minnesota and the Midwest. The firm specializes in investing in early-stage startups and acquiring mid to late-stage businesses, leveraging the entrepreneurial experience of its team to provide not just funding but also strategic resources and expertise. With a focus on practical, hands-on strategies, Traction Capital aims to help businesses gain traction and scale successfully, positioning its portfolio companies for rapid growth and successful acquisitions.
Initial check size
B2B / B2C
Investment style
Generalist
Data last enriched
Aug 14, 2026
Investing team
- Shane EricksonFounder & Managing Partner
- Peyton GreenVP of Investments / Partner
- Matt MeentsStrategic Growth Partner
- Chris CareyStrategic Growth Partner
- Scott LitmanStrategic Growth Partner
- Dan MallinStrategic Growth Partner
- Ellie PigottAnalyst
- Cooper EralAnalyst
- Justina PalmerAnalyst
How to reach them
Notable investments
Superior, PowerPusher