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Salt VC

HQ · Utah
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Peterson Ventures is a pre-seed and seed investor that writes initial checks of $250K–$2.5M and can lead or co-lead rounds. It invests across fintech, SaaS, digital commerce, healthcare, and consumer technology, making it a generalist under this database’s classification rule.

Stage focus
Pre-Seed / InceptionSeed
Lead / follow
Can Lead
Check size
$250k–$3m
Generalist / Specialist

Generalist

Latest fund size

$115M Fund IV

Latest fund vintage

2022

Investing team
  • Ben Capell, Managing DirectorBen CapellManaging Director
  • Blake Barney, AssociateBlake BarneyAssociate
  • Gabe Morris, AssociateGabe MorrisAssociate
  • Ilana Stern, PartnerIlana SternPartner
  • Taylor Jones, PartnerTaylor JonesPartner
How to reach them

contact@petersonventures.com

Notable investments

Allbirds, Ethos, HireVue, Workstream

Sources
petersonventures.com ↗petersonpartners.com/venture ↗petersonventures.com/how-we-work ↗petersonventures.com/team ↗news.crunchbase.com/seed/peterson-ventures-startups-d2c-utah-stanford-gsb ↗

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