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G Squared helps private, growth-focused companies access capital to fund expansion and provide liquidity for early investors. It does this by offering primary capital alongside transitional liquidity solutions as companies evolve. The firm operates as a growth-stage venture capital investor, backing a range of portfolio companies across consumer and enterprise sectors. Known investments include household-name tech platforms such as 23andMe, Coursera, Instacart, Lyft, Pinterest, and Spotify. This approach targets long-term value creation for founders and investors as companies scale.